ITT demonstrates its full potential at SMOPYC 2021

We were in the mood for a trade fair, and it showed.

SMOPYC 2021 arrived this year with a bang. Exhibitors, brand and visitors alike all departed more than satisfied from this 18th edition of the international show for public works, construction and mining machinery, which took place from November 17 to 20 at the Zaragoza Fair.

As you know, SMOPYC is one of the most important international trade fairs in the industry. This year, it featured over 900 exhibitors spread across more than 900,000 square feet of exhibition space in six pavilions. On display were the latest technological advances and innovations in machinery.

ITT Group, which attended SMOPYC for the first time this year, summarizes the benefits of the show both for exhibitors in general and for ITT in particular.

Meeting point for industry professionals
For them, this is one of the main benefits of the show. As in previous years, SMOPYC is the perfect place network and share perceptions and knowledge about the present status and future of the market.

Relationship building and knowledge sharing within the group
ITT has been growing continuously for years. This includes an increasing number of delegations and distributors all throughout Spain, such as the recent incorporation of an ITT outpost in the Canary Islands.

SMOPYC 2021 likewise served as an opportunity for employees of the group to meet, network and share knowledge with one another.

Showing customers ITT Group’s full potential

Even though ITT is a well-known brand in the industry, customers are often not aware of just how strong the group is as a distributor of leading brands in Spain and abroad.

One of the main goals of the ITT stand was for visitors to see ITT as a supplier with comprehensive solutions for any need, from public works machinery including excavators, loaders, backhoes and lifting and loading equipment like cranes and hooking implements to dump trucks, concrete mixers and more.

The stand also aimed to showcase its first-class sales, after-sales and rental services tailored to needs of very customer. ITT’s ultimate goal is for customers to view the group as a facilitator and ideal supplier of equipment and services.

More than machines

SMOPYC 2021 likewise served to reinforce the image of ITT Rent. Specialized in rental machinery, the company made a significant investment in new equipment this year.

The brand also used the occasion to showcase its new ITT Canarias delegation and share the group’s large portfolio of products and services. It further presented its new catalog.

A stronger ITT

The ITT brand has appeared in many trade shows in the past, but always individually through a brand or one of the group’s distributors. This was the first time that ITT presented in a trade show as a group, demonstrating its potential to current customers, suppliers and friends alike.

For ITT, participation at SMOPYC 2021 represents a turning point, allowing it to take a step forward and show the market what it really is: a group of people within a group of companies with a large portfolio of the industry’s most well-known brands, all guided by the same purpose of leadership in service.

ITT Group can be proud of what it achieved at SMOPYC 2021. Proof of this success is evident in the large number of visitors and industry professionals who visited the stand. There, they enjoyed not only the large number of machines on display, but also the warm welcome and expertise of the group’s professionals, who attentively responded to everyone’s questions, demonstrating once again that for ITT the customer always comes first.